The first New Media Breakfast of 2010 is taking place on Friday 19th February and is hosted by Winning Entrepreneurs & Podcastmatters.  The New Media Breakfast will be run by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.  The New Media Breakfasts are sponsored by very pr, a newly established public relations company.

The New Media Breakfasts will take place on a monthly basis and are open to anyone with an interest in new or social media, therefore if you would like to bring any guests, you are welcome to do so.  The ticket price includes tea/coffee and a bacon roll.

This first event will cover the topics discussed in the first 2 breakfasts which were held at the end of last year to give those of you who didn't attend the opportunity to get up to speed and will start at 8am until 8:45am. For those of you who did attend the first two and don't want a re-cap, please arrive for registration at 9:00am.

TOPIC 1 - WHAT IS SOCIAL MEDIA ALL ABOUT? 8am

New or Social Media is on everyone’s lips, we hear references to Twitter, Facebook, Linked-In & other new media tools on a daily basis but, do we really understand them or know what they do?

Each New Media breakfast will feature specific areas of new media & show live examples of how commercial businesses & non-profit organisations are using these to market themselves online. All presentations will be followed by a Q&A session and the opportunity to network with other attendees. Topics covered include:

• Social networking - Facebook, Bebo, MySpace etc.
• Niche networking - B2B, B2C and Non-Profit
• Podcasting, RSS and iTunes - Audio and Video
• Viral video and video syndication - YouTube, Viddler, Facebook, iTunes etc
• Blogging
• Micro blogging - Twitter, FriendFeed, Facebook Status Updates etc.
• Live broadcasting - Audio and Video
• Virtual Worlds
• Social Bookmarking and Tagging

These presentations will demonstrate via live examples, how organisations are effectively using these tools to raise brand awareness, increase brand loyalty & improve customer relationships.

TOPIC 2 - NICHE NETWORKING & DEVELOPING YOUR ONLINE COMMUNITY

We will look at examples of how some of our clients are using Niche Networks to engage & communicate with existing & potential customers. This will include B2B, B2C & NonProfit organisations. We will look at open & closed networks & the ways that companies are growing their communities.

TOPIC 3 SOCIAL MEDIA IN THE WORKPLACE 9:15am

Exploring the issues surrounding employee access & the use of social media as a communication tool.  What are the potential pitfalls if they do?

There is no right or wrong answer to this; many factors will influence whether or not it is right for your business. With this in mind, we will explore the topic in order to help you make a more informed decision about allowing access and the use of social media in your business.

• Does enabling social networks in the workplace adversely affect productivity?
• What are the options if I do allow staff to use social networks?
• Are guidelines available?
• What are other organisations doing?
• What are the potential risks and rewards?
• Will it fit with other marketing activities?
• What does it cost?
• What are the common mistakes?
• Can you keep your brand off social media?

Please join us on the Podcastmatters networking site http://network.podcastmatters.co.uk/

For further information about Winning Entrepreneurs, visit www.winentrepreneurs.com

For further information on very pr, visit www.verypr.co.uk